Samsung launches its new AI Home Vision and new innovative home appliances
Samsung Electronics unveiled its new AI Home vision and Bespoke AI appliances at its global launch event ‘Welcome to Bespoke AI’. These new appliances come with advanced AI features and smart screen-enabled devices that will provide an even more intuitive and secure experience for users.
Jeong Seung Moon, EVP and R&D Team Head of Digital Appliances Business, Samsung Electronics, said, “Through Bespoke AI appliances, we have developed an AI Home that not only enhances daily convenience but also helps in energy saving and care.”
2025 Bespoke AI Appliance Lineup
Samsung has launched Bespoke AI Refrigerators, Bespoke AI Laundry Vented Combo, Washers and Dryers. The main theme of these appliances is AI Home display, which is available in different sizes.
- The 9-inch AI home screen of the Bespoke AI Refrigerator has upgraded AI Vision Inside that has the ability to automatically recognize processed food items.
- Bespoke Laundry’s 7-inch home screen lets users control washing and drying cycles.
- The Bespoke Hybrid Refrigerator intelligently adjusts its cooling capacity to maintain a balanced temperature inside the refrigerator.
New AI features in Laundry and Vacuum Cleaners
- Bespoke AI Laundry comes with new AI Wash+ and AI Dry+ that optimise washing and drying of clothes based on their quality and fabric.
- Bespoke AI Jet Ultra cordless stick vacuum cleaner has been launched with the world’s most powerful suction power (400W).
- Bespoke AI Jet Bot Steam Ultra comes with a new AI Object Recognition feature that can detect obstacles and transparent liquids up to 1cm.
Smart Home Experience and Knox Security
Samsung’s new appliances integrate seamlessly with SmartThings and the Bixby voice assistant. The AI Home display acts as a central control hub that also allows third-party devices to connect.
For security, Knox Vault feature has been provided, which stores users’ personal data such as passwords and authentication information in a dedicated hardware chip. The Trust Chain feature provides real-time security monitoring for all Wi-Fi enabled devices.
Smart Forward Updates and Home Care Services
Samsung has introduced Smart Forward service which brings new features to existing appliances through new software updates. SmartThings Home Care monitors the health of appliances using AI and sends alerts to users before any malfunction occurs.
Samsung’s new AI Home ecosystem is designed to make the smart home experience even more convenient, secure and energy-efficient. These new appliances along with new AI and SmartThings services have opened the door to a new AI-enabled smart home.
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