Apple is preparing for a special press event on March 4, with simultaneous media briefings scheduled in New York, London, and Shanghai. Unlike a traditional keynote presentation, the company is expected to unveil products through a series of announcements in the days leading up to March 4, followed by hands-on sessions for the press.
Reports suggest Apple could introduce multiple devices across the iPhone, iPad, Mac, and display categories.
Apple Launch March 4
Here is the list of products that are widely expected.
- iPhone 17e with A19 chip, centre stage front camera and magSafe support
- Base iPad (New Generation) with A18 chip and support for Apple Intelligence features. This may also receive a performance upgrade.
- M4 iPad Air with M4 chip and minor design changes, with more processing power and limited external changes.
- New Entry-Level MacBook with A18 Pro chip and lower price positioning in new colour options.
- M5 MacBook Air with M5 chip and refreshed colour choice.
- MacBook Pro (14-inch and 16-inch) with M5 Pro chip, Max chip and high-end performance upgrade.
- M5 Mac Studio with M5 Max configuration and new M5 Ultra chip option
- Apple Studio Display 2 with 120Hz ProMotion support and HDR capability
- Second Mac Display (Possibly Pro Display XDR successor) with professional-grade specifications and updated display technology
- Apple TV 4K (Updated) with A17 Pro chip and a possible built-in camera, along with Apple Intelligence support
- HomePod with Touchscreen with 7-inch display and focus on Siri and smart home control.
- HomePod mini 2 with new chip and improved audio performance
Instead of a single keynote presentation, Apple is expected to announce products gradually through press releases on March 2, March 3, and March 4.
Media representatives will then have the opportunity to test the new devices in person.
So, if the reports are accurate, this could be one of it most extensive early-year product updates, covering smartphones, tablets, computers, displays, and possibly home devices within the same launch window.
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