Apple Watch Series 11, Ultra 3, and SE 3 Launch September 19: Apple’s big “Awe Dropping” event on September 9 introduced three new watches: the Apple Watch Series 11, the Apple Watch Ultra 3, and the Apple Watch SE (3rd generation). Pre-orders are already live, and the official launch happens this Friday, September 19, 2025.
Each model focuses on smarter health features, better battery life, and faster charging. With watchOS 26, they also bring AI-powered health coaching, sleep scores, hypertension alerts, Live Translation in Messages, and a fresh design inspired by visionOS.
Apple Watch Series 11
The Series 11 is Apple’s flagship everyday watch. It adds hypertension notifications (pending FDA clearance), plus ECG, blood oxygen, sleep apnea detection, and temperature sensing. The new S11 chip makes it faster and more efficient, while the brighter LTPO3 OLED display and tougher glass improve durability.
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Battery: 24 hours, up to 72 in low-power mode
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Sizes: 42mm and 46mm aluminum
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Price: from $399 (42mm GPS) to $529 (46mm GPS + Cellular)
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Release: September 19
Apple Watch Ultra 3
The Ultra 3 is built for explorers and athletes, with the largest, brightest display yet (up to 3,000 nits) and satellite SOS messaging for areas without coverage. It supports scuba diving, waypoint navigation, and the Oceanic+ dive app.
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Battery: up to 72 hours, or 120 in low-power mode
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Size: 49mm titanium (black or natural)
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Price: $799 (GPS + Cellular only)
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Release: September 19
Apple Watch SE (3rd Gen)
The SE 3 is the affordable option, now with an always-on display and stronger glass. It runs on the S10 chip for smoother performance but skips advanced health sensors. It’s a great pick for families or first-time Apple Watch users.
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Battery: 18 hours, up to 36 in low-power mode
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Sizes: 40mm and 44mm aluminum
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Price: from $249 (40mm GPS) to $329 (44mm GPS + Cellular)
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Release: September 19
Trade-In and Final Notes
The new lineup replaces the Series 10, Ultra 2, and SE 2. Apple is offering up to $195 trade-in credit toward a new watch.
All models include water resistance, crash detection, Emergency SOS, and Apple Intelligence features like Smart Replies.
For most people, the Series 11 strikes the best balance. The Ultra 3 is the powerhouse for adventurers, while the SE 3 keeps things simple and budget-friendly.
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