Vertu has stepped into the smart ring category and, unsurprisingly for the brand, it is doing it differently. The new Meta Ring has been introduced as both a piece of wearable technology and a piece of jewellery. It is created through a 20-step forging process that brings Vertu’s signature finish to a size smaller than a signet ring.
Vertu Meta Ring Launches With Unique Twist And No Subscription
The brand is famous for ultra-luxury mobile phones. These are not smartphones in the usual sense, but exquisitely crafted, concierge-supported handsets that can cost as much as a car.
As a result, the Meta Ring does not look like a fitness tracker. Instead, it presents as a translucent accessory designed to sit naturally beside a luxury watch or a tailored outfit.
Vertu Meta Ring Is Designed for Everyday Wear
The company says the ring weighs just 5.7 grams, making it feel almost invisible during daily wear. This allows it to remain on the finger around the clock.
This is important because Vertu is positioning the device as a permanent wellness companion rather than something you remember to put on only for exercise.
Health Tracking Made Simple
Underneath the boutique exterior lies a familiar set of health features.
The Meta Ring records heart rate, sleep patterns, and blood oxygen levels throughout the day and night. Data is processed in the Vertu app, which turns raw measurements into simple takeaways that track overall well-being over time.
Vertu avoids focusing on athletic performance and instead emphasizes clarity, consistency, and calm insights that support daily routines.
A Ring That Comes With Service
What sets the Meta Ring apart from much of the competition is Vertu’s attempt to attach the device to a broader service.
The company says every customer receives access to 24-hour remote medical consultations as part of the purchase. There is also an optional family data-sharing function to give relatives a fuller picture of someone’s health if needed.
The Meta Ring is being presented as a long-term gift because all services are included in the price. There are no recurring subscription fees and no hidden platform tiers waiting behind the app.
Standing Out in the Smart Ring Market
This approach sets the Meta Ring apart from existing smart rings. Devices like the Oura Ring 4, Ultrahuman Ring AIR, and Samsung Galaxy Ring focus on recovery coaching, sleep algorithms, and paid tiers that provide increasingly detailed recommendations.
Vertu takes a lighter approach, pairing essential health metrics with human-led support and leaving the athletic angle to brands that specialize in it.
The Vertu Meta Ring is listed on Vertu’s website with prices starting from £460. All wellness features, medical consultation access, and app services are included in the upfront price.
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