Indonesia’s Top 20 Most Visited Retail Websites (May 2025): Blibli Reigns Supreme, Razer Surges with Highest Engagement
When it comes to shopping online in Indonesia, the numbers don’t lie and they just got an update. The May 2025 data is in, and it paints a fascinating picture of where Indonesian digital shoppers are spending their time. Spoiler alert: Blibli.com isn’t just topping the charts, it’s lapping the field.
With over 14.4 million visits, Blibli takes the number one spot, comfortably ahead of global big names like Samsung, AliExpress, and eBay. But while Blibli rules in sheer traffic, some surprising platforms are punching well above their weight in engagement.
Top 20 Most Visited Retail Websites in Indonesia (May 2025)
| Position | Website | Visits | Pages / Visit | Bounce Rate |
|---|---|---|---|---|
| 1 | blibli.com | 14,455,605 | 2.38 | 59.49% |
| 2 | samsung.com | 7,765,815 | 2.14 | 68.44% |
| 3 | aliexpress.com | 6,549,838 | 2.99 | 59.12% |
| 4 | mi.co.id | 2,191,639 | 2.17 | 63.96% |
| 5 | shp.ee | 2,120,302 | 1.48 | 76.95% |
| 6 | my-best.com | 1,972,392 | 1.21 | 87.21% |
| 7 | radartasik.id | 1,782,090 | 1.49 | 71.88% |
| 8 | asus.com | 1,673,888 | 3.75 | 57.64% |
| 9 | ebay.com | 1,418,156 | 2.91 | 62.76% |
| 10 | carousell.com | 1,259,458 | 5.76 | 58.08% |
| 11 | ibox.co.id | 1,238,670 | 4.72 | 45.17% |
| 12 | uniqlo.com | 1,228,430 | 2.9 | 70.71% |
| 13 | zalora.co.id | 1,167,957 | 3.73 | 69.68% |
| 14 | adidas.co.id | 1,137,968 | 2.83 | 68.63% |
| 15 | goodreads.com | 1,120,234 | 4.11 | 55.2% |
| 16 | ruparupa.com | 1,107,263 | 2.72 | 67.91% |
| 17 | mitra10.com | 1,104,595 | 2.37 | 64.0% |
| 18 | mercari.com | 1,042,851 | 6.56 | 30.16% |
| 19 | xbox.com | 1,034,048 | 3.18 | 47.22% |
| 20 | razer.com | 940,384 | 9.55 | 32.27% |
The not-so-obvious winners
Razer.com barely makes the top 20 in raw visits, but dominates in user engagement. With a stunning 9.55 pages per visit and a low 32.27% bounce rate, it’s clear Razer fans are hanging around, likely browsing through gaming gear, accessories, and setups.
Mercari.com also impresses, pulling in 6.56 pages per visit with just a 30.16% bounce rate. It’s not the flashiest name on the list, but its users are clearly invested once they land.
On the flip side, sites like my-best.com and shp.ee attract traffic but suffer from high bounce rates and low engagement. They’re getting clicks, but not sticking the landing.
Local pride, global presence
Despite stiff competition from global giants, regional players are holding firm. ibox.co.id, zalora.co.id, and radartasik.id continue to post strong numbers, a sign that local relevance still matters in Indonesia’s digital retail space.
And at the top, there’s Blibli, with more than double the visits of its closest competitor. It’s not just a success story, it’s a market masterclass.
Conclusion
Indonesia’s retail web traffic tells a story of diversity, dominance, and some serious user engagement surprises. While Blibli leads the traffic race, platforms like Razer and Mercari are showing that depth of engagement can be just as valuable. The battlefield of clicks is always shifting and in Indonesia, the winners come in many forms.
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