Top 5 Marketplaces In Indonesia For Online Sellers (2025 Edition)

Top 5 Marketplaces in Indonesia That Are Dominating the Online Game

If Southeast Asia is the rising star of global eCommerce, then Indonesia is the superstar frontman. With a booming $75 billion online market and a phone-obsessed, young population, Indonesia isn’t just a “nice to have” in your digital sales strategy, it’s a must-have.

So, if you’re a brand trying to go big in the region, or a seller figuring out where the buyers are clicking and tapping, these five marketplaces are your ticket in.

We’ve ranked them based on real numbers, website traffic, Android app downloads, and general vibes from December 2024. Here’s where Indonesia’s digital cart action is really happening.

1. Shopee Indonesia

Monthly Web Visits: 133.1 million
Monthly App Downloads (Android): 5.9 million

Shopee is the eCommerce version of that friend who shows up everywhere and always brings snacks. With backing from China’s Tencent, Shopee is the undisputed king of Indonesian eCommerce. Whether you’re selling lipstick, laptops, or loungewear, this is where the traffic lives.

Already selling on Shopee? Great. But if you really want to level up, plug into marketplace intelligence tools that track sales by SKU, category, and brand. Knowledge is power, especially when you’re trying to out-sell your rivals.

2. Tokopedia

Monthly Web Visits: 71.68 million
Monthly App Downloads (Android): 2.7 million

Born and raised in Jakarta, Tokopedia started as a humble C2C platform in 2009 and is now a local powerhouse with over 8,000 official brand stores. The real flex? Its logistics cover 93% of the country, with same-day delivery in many areas.

In late 2023, TikTok bought a 75% stake in Tokopedia after Indonesia cracked down on social media shopping. The result? A full-scale comeback and a serious boost in hybrid commerce potential. A local hero with global backup, not a bad combo.

3. TikTok Shop

TikTok Lite Downloads (Android): 566.3K
Seller Center Downloads (Android): 1.8 million

TikTok Shop came in hot across Southeast Asia, riding a massive 60% YoY growth wave. But in Indonesia, the government hit the brakes in October 2023 with a ban on in-app transactions. Game over? Not quite.

Cue the workaround. Douyin swooped in and grabbed a 75% share in Tokopedia, giving TikTok Shop a new way to play the game. Since then, it’s made a solid comeback in categories like Beauty, although Health Supplements haven’t bounced back yet. The future’s still a bit murky, but if you’re selling Gen Z favorites, keep TikTok Shop on your radar.

4. Blibli

Monthly Web Visits: 29.65 million
Monthly App Downloads (Android): 524.2K

Blibli is Indonesia’s indie answer to the big boys. Local, logistics-savvy, and proudly Indonesian, Blibli runs its own delivery ops to guarantee two-day shipping. It also gets bonus points for innovation, Blibli Play, its streaming platform, was the country’s first eCommerce-video mashup, streaming sports alongside sales.

If you’re a homegrown brand or looking to tap into hyper-local audiences, Blibli gives you the street cred you’re after.

5. Lazada Indonesia

Monthly Web Visits: 21.53 million
Monthly App Downloads (Android): 2.4 million

Lazada is the classic online department store with regional reach. Backed by Alibaba, it’s built a solid foundation across six Southeast Asian markets, including Indonesia.

While Shopee’s the louder cousin, Lazada plays the long game. If your business thrives on multi-country logistics, brand protection, and scale, Lazada gives you the runway. Plus, it’s a goldmine for insights if you’re tracking competitors and categories across the region.

Pro Tip: Want to spy on what’s selling like hotcakes on Lazada and Shopee? Grab our free Southeast Asia eCommerce datasets, monthly snapshots of top products, categories, and sellers.

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