India Leads in GenAI Adoption Across Asia-Pacific: Deloitte Report

Deloitte India's report reveals India's leadership in Generative Artificial Intelligence adoption, with 93% of students and 83% of employees actively engaging with the technology. Despite benefits, businesses face challenges in full implementation.


India leads in the adoption of Generative Artificial Intelligence (GenAI) across the Asia-Pacific region, with 93 per cent of students and 83 per cent of employees actively engaging with the technology, according to a report released by Deloitte India on Thursday. However, the report highlighted that only 50 per cent of these employees believe their managers are aware of their use of this technology.

The report, titled “Generative AI in the Asia Pacific: Young Employees Lead as Employers Play Catch-Up,” is based on a survey of 11,900 individuals across 13 countries in the region. It predicts a staggering 182 per cent increase in daily GenAI usage over the next five years.

GenAI usage is expected to significantly impact working hours across the Asia-Pacific, amounting to almost 1.1 billion work hours annually. On average, GenAI users in the region save 6.3 hours per week, with Indian users saving even more time at an average of 7.85 hours weekly, allowing for increased focus on skill acquisition.

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Furthermore, 86 per cent of Indian GenAI users reported that the technology enhanced their productivity, while 83 per cent in the Asia-Pacific region stated that it improves their ideation capabilities.

Despite the evident benefits, the report indicates that businesses may be lagging behind in fully implementing GenAI technology, with approximately 75 per cent of users reporting that their organizations are falling behind in adoption.

The survey findings underscore the need to address challenges associated with GenAI technology. Anjani Kumar, partner (consulting) at Deloitte India, emphasized the importance of overcoming implementation hurdles and deepening understanding of GenAI’s capabilities among stakeholders. Kumar urged leaders to leverage these technologies not only for efficiency gains but also to fundamentally reshape business models and processes.

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