Top YouTube Search 2025: What Are People Looking For?
What made it to the top YouTube search this year isn’t what you’d expect. A strange mix of calm, chaos, and creators made the biggest waves.
Inside The World’s Most Searched YouTube Obsessions Of 2025
What is the most searched thing on youtube? It’s always very interesting to know, especially when we talk about the world’s biggest video platform. Everyone wants to know which trends people searched the most this year, or what others were mostly looking for on YouTube. Whether it’s entertainment, news, or something else — when we see what users are typing in the youtube search bar, we get a clear snapshot of the world’s interests.
This article uses YouTube Searches data taken from an analytics platform called Similarweb, and this list shows the top searches on youtube based on what real users have searched. None of the numbers in this post are guesses — they’re real data showing what got the most attention in 2025.
1. asmr – 16.8 million searches
At the top of the list of YouTube searches in 2025 is “asmr,” searched 16.8 million times. ASMR stands for Autonomous Sensory Meridian Response. These videos usually show soft sounds or visual triggers, like whispering, tapping, or paper crinkling, that create a relaxing and tingling effect for viewers. This is clearly the go-to content for people who want something calming or unique.
2. trump – 9.2 million+ searches
In 2025, one of the most searched youtube topics was “Trump,” with more than 9.2 million searches. America’s President Trump was often searched for political updates, speeches, or discussions. This shows that Trump was at the top of the political YouTube Searches list in 2025.
3. mrbeast – 9.2 million+ searches
Right after Trump comes YouTube star MrBeast. His name was searched over 9.2 million times this year. He’s one of the top YouTuber content creators in the world, known for over-the-top challenges, huge giveaways, and charity stunts. His name always appears at the top of the entertainment section in the most searched youtube topics.
4. music – 8.2 million+ searches
It’s no surprise to see “music” on the list of most searched thing on youtube. So far, it’s been searched over 8.2 million times. People search this keyword to find songs — some are looking for new releases, while others use it to remember a song they forgot the name of. They type “music” to complete their search and enjoy their favorite songs and videos. This keyword covers a wide category and is always found in the top searches on youtube.
5. lofi – 7.7 million+ searches
The love for lofi music, also called low fidelity, hasn’t gone down. It ranks fifth on the list of top searches on youtube. Lofi is often a slowed-down version of a song, or music specially produced in lofi format. These tracks are great for relaxing or setting a chill mood. Around 7.7 million people have searched for “lofi” on YouTube so far.
6. sidemen – 7.6 million+ searches
Sidemen is a British group made of 7 YouTubers, influencers, and internet personalities. The group includes creators like KSI (Olajide Olatunji), Miniminter (Simon Minter), Zerkaa (Joshua Bradley), TBJZL (Tobit John Brown), Behzinga (Ethan Payne), and Vikkstar123 (Vikram Singh Barn). They’ve been active since 2013 and make all kinds of videos — from challenges and sketches to gaming commentaries. Together, their channels have millions of subscribers. They also host charity football matches to raise money. So far this year, people have searched them more than 7.6 million times.
7. apt – 7.4 million+ searches
“Apt” is a surprising keyword. It could be about apartment tours, architecture, or Linux’s advanced package tool. But in reality, it’s the name of a song that became a huge hit globally. In just seven months, this song crossed 1.7 billion views on YouTube. Around 7.4 million people have searched it this year, placing it at seventh in the top youtube search list.
8. asmongold – 7.2 million+ searches
Asmongold is a well-known figure in the YouTube gaming world. He is popular for creating content based on games like World of Warcraft. Around 7.2 million people have searched for his live streams and commentaries, making him eighth on the list of most searched youtube topics.
9. kendrick lamar – 6.8 million+ searches
Kendrick Lamar is an iconic music artist. He has been searched over 6.8 million times on YouTube this year. These searches show that fans are active on YouTube looking for his tracks, interviews, and live shows. His name is a regular in the list of music-related most searched words on youtube and ranks ninth in the top youtube search list.
10. nba – 6.3 million+ searches
NBA, or the National Basketball Association, is something people often search for when they want to see matches, highlights, or player interviews. With 6.3 million youtube search results this year, it holds the tenth position in the list.
Top 10 Most Searched Things on YouTube in 2025 List
This is the global list of top searches on youtube, but when you look at location-specific data, you’ll see different trends. In the US, “asmr” tops the YouTube searches, but creators like “coryxkenshin” are also widely searched. In the UK, “sidemen” leads the top YouTube searches list, showing how strong the impact of local creators and football culture is in the region.
Conclusion
So if you’re wondering what is the most searched thing on youtube or which are the most searched youtube topics, this list answers it all. Relaxing ASMR, creators like MrBeast and Asmongold, timeless music, fresh political content, and leading sports videos — all these keep YouTube users around the world deeply engaged.
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