Adobe Integrates More AI Models to Boost Creative Workflows: At its annual creativity conference, Adobe MAX 2025, Adobe unveiled a major wave of AI updates, including an upgraded version of its Firefly model. The goal is simple: to give creators more flexibility and control over the models they use in their projects.
During the event, Digital Media President David Wadhwani said the creative industry is “going through an incredibly important transformation” powered by GenAI and AI models. He also noted that not every model fits every creative need.
Wadhwani highlighted that Adobe is committed to delivering its own Firefly models while also expanding support for third-party models. This way, creatives get maximum choice and can even fine-tune custom models to suit their own brand or style.
Adobe opens the door to third-party AI models
Adobe doesn’t want users to be limited to its own Firefly tools. Across the Creative Cloud ecosystem, users can now choose from three options: Firefly models that are commercially safe, partner models from other AI developers, and fully customized models that they can train themselves.
Firefly Image Model 5 takes the spotlight
At the core of Adobe’s latest announcement is the Firefly Image Model 5, now available in public beta. Described as Adobe’s most advanced image generation and editing model yet, it produces stunningly realistic images with better lighting, textures, and anatomy. The model also generates images natively at 4MP resolution, ensuring more detail before any upscaling.
Bringing in the best from the AI world
What really makes this update exciting is Adobe’s openness to third-party AI integrations. While some big names like Meta are missing from the list, Adobe has partnered with several other major players.
Topaz Bloom and Topaz Gigapixel are now built into Photoshop for generative upscaling, and Topaz Bloom along with ElevenLabs Multilingual v2 can be used for creating multilingual voiceovers.
Other new partner integrations include Gemini 2.5 Flash Image (Nano Banana), Black Forest Labs’ FLUX.1 Kontext, and models from OpenAI, Runway, Luma AI, Moonvalley, Pika, and Ideogram.
Custom Firefly models for brand consistency
One of the most exciting updates is support for Firefly custom models, now in private beta through a waitlist. This feature is especially useful for marketing teams that need to maintain a consistent look and feel across their content. Creators can train personalized models to generate assets that match their brand’s visual identity – all by simply dragging and dropping existing materials, with no text prompts required.
More freedom, less lock-in
With these updates, Adobe is clearly moving toward a more open and flexible creative ecosystem. By blending its own trusted Firefly models with external AI tools and easy-to-train custom options, the company is giving creatives more freedom than ever before.
Users can work with the models that best fit their needs while still enjoying the powerful tools and workflows that Adobe is known for.
ALSO READ: iOS 26.2 Beta: 9 Exciting New Features Coming To Your iPhone
