ASUS Brings AI-Powered Zenbook and Vivobook to Customers
ASUS’s new AI-powered Zenbook and Vivobook Copilot+ PCs. Learn how these powerful, lightweight laptops enhance creativity, performance, and security with advanced AI features.
ASUS has taken a bold step toward bringing AI technology to more users with the launch of its latest Zenbook and Vivobook Copilot+ PCs. Unveiled at the Consumer Electronics Show, these laptops integrate advanced AI features to enhance performance, creativity, and productivity, targeting a wide range of customers. ASUS has demonstrated its vision of “ubiquitous AI, incredible possibilities” with this new range of AI-powered products, including the Zenbook A14, Vivobook 14, and Vivobook 16.
ASUS Zenbook A14: Lightweight and Powerful
The ASUS Zenbook A14 is the lightest Copilot+ PC globally, weighing between 889g and 980g depending on the model, making it a highly portable device. This laptop, housed in a sturdy and innovative Ceraluminium chassis, offers an impressive 32-hour battery life. The Zenbook A14 features Qualcomm’s Snapdragon X Series processor with the Qualcomm Hexagon NPU, providing up to 45 TOPS (Tera Operations Per Second) of AI processing power.
Key Features of Zenbook A14:
| Feature | Description |
|---|---|
| Processor | Qualcomm Snapdragon X Series with 45 TOPS NPU |
| Weight | 889g – 980g |
| Battery Life | Up to 32 hours |
| Display | 14-inch OLED, 1920 x 1200 resolution, 60Hz refresh rate |
| Audio | Harmon Kardon sound with Dolby Atmos |
| Connectivity | USB-C, USB-A, HDMI, Audio Combo, Wi-Fi 7 |
| Security Features | Adaptive Lock, Multi-Person Detection |
| Material | Ceraluminium (three times tougher than anodized aluminium) |
| Colors Available | Pumice Stone (beige), Light Basalt (grey) |
The Zenbook A14 combines lightweight design and AI-driven performance with a sleek, elegant appearance. It includes several AI-driven features such as Live Captions, Co-creator in Paint, Generative Fill, and Image Creator in Photos.
ASUS Vivobook 14 and 16: Value with AI-Driven Productivity
For customers seeking value without sacrificing performance, ASUS introduced the Vivobook 14 and Vivobook 16. Both models are equipped with the Snapdragon X processor, which provides 42 NPU TOPS of AI processing power, improving performance by 44% compared to previous generations. With battery life up to 19.8 hours, these Vivobooks offer the Copilot+ experience, including impressive AI features like Cocreator in Paint and StoryCube.
Key Features of Vivobook 14 and 16:
| Feature | Description |
|---|---|
| Processor | Snapdragon X Processor with 42 TOPS NPU |
| Battery Life | Up to 19.8 hours |
| AI Features | Cocreator in Paint, StoryCube, Live Captions |
| Security Features | Microsoft Pluton Security Processor, AI Camera |
| Ports | 2 USB-C, 2 USB 3.2 Type A, HDMI, Audio Combo Jack |
| Colors Available | Cool Silver, Quiet Blue, Platinum Gold (Vivobook 14 only) |
| Price | Starting from $699 |
The Vivobook 14 and Vivobook 16 showcase ASUS’s commitment to providing affordable yet powerful laptops, ideal for users looking to enhance their productivity with AI features. With multiple color options and prices starting at $699, these laptops present an excellent upgrade opportunity for consumers.
Conclusion
With the launch of the Zenbook A14, Vivobook 14, and Vivobook 16, ASUS is making AI technology more accessible. These laptops not only deliver outstanding performance and creativity but also emphasize portability and security. Whether it’s the lightweight design of the Zenbook A14 or the value-packed Vivobooks, ASUS’s Copilot+ PCs are set to redefine the way users interact with technology.
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