YouTube No Longer Shows Video Recommendations for Logged-Out Users

YouTube, a globally recognized video-sharing platform, has recently adjusted its algorithm, leading to a blank home page for users not logged into their Google accounts. Previously, the YouTube home page would display video recommendations based on the user’s browsing history.

For users logged out, those using browsers without a YouTube login, or in Incognito mode, the platform now features a message: “Try searching to get started. Start watching videos to help us build a feed of videos you’ll love,” as illustrated below.

While the exact timing and details of this adjustment remain unclear, the change was first identified by Bleeping Computer. Reports suggest that recommendations were absent on various computers, and even some logged-in users, after clearing their search and watch history, received the same message.

Upon testing, it was confirmed that YouTube no longer displays video recommendations in Incognito mode or when users are logged out, showcasing only the aforementioned message.

This shift raises questions about the privacy implications for users who prefer not to be tracked by Google. While the change may not be welcomed by YouTube users who value personalized recommendations, it may be a blessing in disguise for those who did not find the random recommendations useful.

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It’s worth noting that this is not the first time YouTube has refrained from showing recommendations to users who haven’t signed in or have disabled their watch history. A similar change occurred in August of the previous year but was swiftly reversed due to user backlash.

While some users may be concerned about the platform’s tracking practices, others might appreciate the opportunity to build their video recommendations locally from scratch, offering a more personalised and privacy-centric experience on the platform.