Top 5 E-Commerce Websites Leading Online Shopping in Taiwan
Based on new data, these 5 e-commerce websites are dominating Taiwan’s digital shopping world. Some platforms might surprise you.
E-Commerce Websites in Taiwan: People in Taiwan now prefer online shopping more than going to physical stores. By 2025 this change has become very clear. People of all age groups, whether students or working professionals, are buying their daily needs through mobile apps and websites. During this online growth, some websites have become popular because of their fast service, useful features and good variety of products.
If you live in Taiwan or want to know about online shopping trends there, this article will show you the top 5 websites leading the digital shopping space in 2025. The list is based on the latest SimilarWeb report and shows which sites have the most visitors in Taiwan right now.
1. Shopee.tw – Taiwan’s Number One Shopping Site
Shopee.tw is the most popular online shopping website in Taiwan. It holds a 29.36 percent market share, which means a large number of people shop from here. Shopee offers everything such as daily items, clothes, electronics, and home products all in one place. People like it because delivery is quick and prices are low.
Many youngsters and working people use Shopee often. The reason is simple it has a strong base of local sellers and ordering through its app is easy. That’s why Shopee.tw is the top E-Commerce website in Taiwan.
2. Momoshop.com.tw
Momoshop is one of the most trusted shopping websites in Taiwan. People in Taiwan use it often for buying electronics, beauty items, home products and daily use things. It is a local brand and holds an 8.85% share in the online shopping market.
The website is simple to use. Placing orders is easy, and their customer support team responds fast. The platform provides good offers during festivals, which makes people shop on the platform again and again.
3. Taobao.com
Taobao.com is a Chinese platform, but many people in Taiwan also use it. Those who want imported or unique products often rely on Taobao. Its market share in Taiwan is 4.96 percent.
Taobao offers low prices and a huge variety of products. Delivery takes longer than local websites, but people still prefer it for buying different or creative items.
4. Ruten.com.tw
Ruten.com.tw is a popular online shopping site in Taiwan where people buy and sell new and used products. Both regular users and businesses use this platform. It holds a 3.79 percent market share, showing that many people still trust it.
The site has a simple design that works well. It is helpful for people who want rare, vintage, or specific items. Because many users continue to shop here, Ruten remains one of the top e-commerce websites in Taiwan.
5. Books.com.tw
Books.com.tw is a website that sells only books, magazines, and academic content. It holds a 3.06 percent market share, which shows that people in Taiwan still enjoy reading.
Students and regular readers use this site a lot. It offers books for school, college, and personal interest. Unlike other websites that sell many different things, Books.com.tw sticks to books and does a good job at it.
Taiwan’s E-Commerce Market Is Becoming More Competitive
In 2025 Taiwan’s e-commerce market is growing fast. Shopee and Momoshop are popular local platforms that people trust. Taobao, Ruten, and Books.com.tw also have a strong group of regular users. These sites are doing well because they give reliable service and an easy shopping experience.
Latest data shows that these are the top 5 e-commerce websites in Taiwan based on online traffic. The competition may increase, but these platforms already have a loyal customer base.