Top 5 E-Commerce Websites in Philippines in 2025

E-Commerce websites or online shopping in the Philippines has grown even more by 2025. If someone wants to shop for anything, they go to e-commerce websites instead of offline stores. Whether it’s fashion, electronics, groceries, or home decor, people find everything they need on these shopping websites and apps. In the middle of this digital boom, some e-commerce websites in Philippines have captured record-breaking traffic. Today we will talk about the top 5 shopping platforms or websites in the Philippines based on the latest data from SimilarWeb and see which e-commerce platform is on top.

These E-Commerce Websites In Philippines Have Taken Over Shopping In 2025

1. Shopee.ph – 50.17% Market Share

Shopee.ph has become the most popular online shopping platform in the Philippines with almost 10 million monthly visits. Its market share has gone above 50% in 2025, which clearly shows that people depend a lot on Shopee in Philippines. This is one of the top e-commerce websites in Philippines, mainly known for affordable pricing, flash sales, and a wide range of products. Every month, millions of users order electronics, beauty items, clothes, and even daily-use things from here. Shopee’s strong delivery network and fun app features have made it a big and unbeatable platform in the Philippines.

2. Lazada.com.ph -19.40% Market Share

Lazada has been Shopee’s strongest competitor in the Philippines. It’s 19.40% market share in 2025 shows that it comes second on the list of top e-commerce websites in Philippines. Lazada’s biggest strengths are its exclusive brand partnerships and strong delivery system. Even in 2025, this platform continued to grow through big campaigns and festival sales. It’s a trusted option for electronics, fashion, and appliances.

3. Amazon.com – 6.00% Market Share

 

Global e-commerce giant Amazon.com has also made a place in the Philippines online market. It holds third place among the top e-commerce websites in Philippines with 6% market share. Compared to others, Amazon may seem a bit expensive, but people still prefer this platform for shopping premium brands and imported products. Amazon has a loyal group of users because of its fast shipping and good customer service.

4. Temu.com – 2.77% Market Share

Temu might still be a new name for people in the Philippines as it launched on August 26, 2023. But it is quickly growing its presence in the country. It holds the fourth spot among the top e-commerce websites in Philippines with 2.77% market share. Temu is popular and youngsters and budget shoppers prefer this platform for its very low prices and trendy fashion and gadgets.

5. Carousell.ph – 2.23% Market Share

Carousell is a slightly different kind of platform because it promotes peer-to-peer selling. In simple words, this means people buy and sell things or services directly to each other, without any big company involved. Carousell has a 2.23% market share in the Philippines, and it has built a strong market for second-hand and used items. Carousell being in the top e-commerce websites in Philippines proves that the resale culture is now becoming more common. People can buy or sell furniture, phones, and personal items directly on this platform.

In 2025 online shopping in the Philippines has become more popular than ever. In the list of top 5 e-commerce websites in Philippines, Shopee and Lazada hold the top two spots, while Amazon is third, Temu is fourth, and Carousell is fifth. According to data from SimilarWeb, these five platforms are the most visited e-commerce Websites in in the country right now. New platforms may enter the market in the future, but the current leaders still have a strong hold.

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