AI Overviews: Google’s Latest Feature To Boost Ads In Search

The advertised products will feature under the “sponsored” header. Google spokesperson Craig Ewer clarified The Verge that the advertisements will appear only if a question has a “commercial angle.”

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Google is rolling out product advertisements in some of its AI Overviews. When a user searches for something, Google’s AI summaries will provide answers coupled with products related to the search query that the user can purchase. 

The advertised products will feature under the “sponsored” header. Google spokesperson Craig Ewer clarified to The Verge that the advertisements will appear only if a question has a “commercial angle.”

Google has been experimenting with advertisements in AI Overviews since May, and is now beginning to roll them out. After testing in August, the search engine will now feature cited webpages more prominently on the right side of summaries. The change has reportedly shore up traffic to the supporting websites compared to the previous layout.

Advertisements will initially be shown in AI Overviews in the US on mobile. 

Google Boosts Ads With New AI-Powered Features To Search With AI Overviews

What are AI Overviews?

AI Overviews provide users with compact summaries of information pulled from various sources on the web. With the help of artificial intelligence, these overviews outline key points and insights pertaining to the user’s query, making it easier to grasp complex topics quickly. 

The feature also includes cited webpages, allowing users to access additional information directly from reliable sources. 

Other notable features include AI-generated summaries of reviews in Google Maps, and a new AI Overview with a video option for Search. This experimental feature is currently available in Search Labs which allows users to record a video using Google Lens within the Google app. It offers AI-generated overviews based on the video’s context.

Also Read: Big Updates To Google Earth, Maps: Time-Travel And More Street View With Sharper Imagery

How to appear in AI Overview ads?

No action is required from advertisers for their ads to be shown as an AI Overview ad, according to Google. One can display ads in these experiences with existing AI-powered Search ads, Shopping and Performance Max campaigns. There’s no additional action required.

Google is also bringing AI-organized search pages, which will present a customised results page with relevant information rather than just a list of links. This feature is currently available exclusively for US mobile users for searches related to recipes and meal ideas.

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