Apple finally revealed its AI plan and its collaboration with OpenAI

Apple has denied claims that it had fallen behind in the race to profit from the technology by presenting an array of new AI-powered capabilities supported by a collaboration with OpenAI.

“Apple experts” was introduced by Apple officials, including CEO Tim Cook, on Monday during a presentation that lasted almost two hours at the company’s annual Worldwide Developers Conference in Cupertino, California.

One of the most significant updates is a complete redesign of Siri, the virtual assistant, which will be able to perform hundreds more activities with ChatGPT’s assistance.

All This Goes Beyond AI: Apple CEO

“Company’s CEO Tim Cook, “All of this goes beyond artificial intelligence, it’s personal intelligence, and it is the next big step for Apple”.

One of the most important updates is a complete redesign of Siri, the virtual assistant, which will be able to perform hundreds more activities with ChatGPT’s assistance.

Apple users will now be able to use the company’s in-house technology to build their emojis based on language cues and to produce summaries of emails in their mailboxes.

Apple made a hint that it would set itself apart from competitors Google and Microsoft by placing privacy “at the core” of artificial intelligence (AI), which is renowned for ingesting enormous volumes of data.

“Apple Intelligence” places AI models “right at the core of your iPhone, iPad, and Mac” and “protects your privacy at every step,” according to Craig Federighi, senior vice president of software engineering at Apple.

The iOS 18 operating system, which is expected to be released later this year, will include free updates; however, the complete feature set will only be compatible with more recent iPhone, iPad, and Macbook models.