Which E-Commerce Websites in Indonesia Are the Most Popular in 2025?

Online shopping in Indonesia is not just a convenience but has become a daily routine in 2025. People in huge number buying clothes and fashion, electronics devices, daily groceries, and even second hand items almost everyday using shopping mobile apps and websites. As the digital economy is growing fast, some e-commerce websites in Indonesia have built a big user base and reached the top spot in the e-commerce market.

These Top E-Commerce Sites In Indonesia Might Surprise You This Year

The latest traffic data clearly shows which platforms are now the most trusted and most visited online shopping websites in Indonesia in 2025.

Shopee.co.id – Indonesia’s No.1 E-Commerce Website

Shopee.co.id changed the whole game with a 42.53% market share. People from all age groups shop on Shopee, whether it’s for daily basic items or premium electronics. Affordable prices, regular flash sales and a huge seller network gave Shopee wide appeal. People from all parts of Indonesia trust this platform, so it is clearly number one when it comes to the best e-commerce websites in Indonesia.

Tokopedia.com – Local Platform

People in Indonesia use this local online marketplace to purchase electronic goods like laptops, smartphones, and digital services. Because of its quick delivery and robust payment security, Tokopedia is very dependable in Indonesia. It is also well-liked since it serves clients in every category by carrying goods from both local vendors and well-known brands.

Blibli.com – Trusted Destination

With a 5.92% market share, Blibli has built a strong customer base in the country. For shopping tech gadgets, home appliances, and lifestyle products, most users prefer Blibli . Its clean design, curated product selection, and fast delivery make it a better and more trusted e-commerce website.

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Lazada.co.id – International Brand

Lazada is growing little slowly but steadily in Indonesia with a 4.82% market share. It is perfect for users who want quality products and a simple shopping experience. Lazada’s cashback offers, big sales and easy-to-use platform helped it stay relevant among loyal customers. This platform is still growing its presence continuously.

OLX.co.id – Second-Hand Shopping

OLX has a 1.86% market share which shows that second-hand shopping is still popular. Whether it’s a used car, electronics or furniture, people directly contact sellers on OLX and make deals. This platform is useful especially for buyers who want budget-friendly and quick transactions. Job listings are also available on the site, which makes it even more useful.

Indonesia’s E-Commerce Market Became More Mature in 2025

Big platforms such as Shopee and Tokopedia have secured their top spots in the country’s e-commerce market, while websites or platforms like Blibli, Lazada and OLX have built loyal customer bases with their special offers.

Looking at the recent data from SimilarWeb, it seems that in 2025, the impact of online shopping in Indonesia has grown significantly. These five players are leading that growth and each of them is playing an important role in the rise of e-commerce.

SimilarWeb‘s recent data proves that these top e-commerce websites in Indonesia are shaping people’s shopping habit in 2025. Online shopping is no longer just an option, it has become a part of modern life and these trusted platforms made it possible.

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